Beyond Borders – Activity 4.3 Public Awareness Campaign

November 2019

Biologists of Albania has produced a video film highlighting the tourism attraction of Mat Region (a short version with English subtitles, targeting the local and international tourists, as well as a long version of the movie, which focuses on the sustainable use of the natural resources for tourism purposes in Mat region and is targeting a wider population, including the Municipality of Mat and tourism policy and strategy makers.
An extensive YouTube campaign conducted in cooperation with The Marketing Heaven has led to the substantial popularity of the Mat region.
Additionally, the project is producing a promotion leaflet as a touristic product, in order to be a quick target for the domestic and foreign visitors.

Long version

Short version

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